General Manager

Lenoir, NC
Full Time
Experienced
General Manager – Lenoir/Morganton, NC -  Foothills Radio

Position Summary
Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance.
This role requires a strong leader who can drive revenue growth, support local programming, build relationships with advertisers, and maintain the stations’ strong connection to the community.

Key Responsibilities:

Leadership & Operations
  • Provide strategic leadership for all station operations including sales, programming, promotions, and engineering.
  • Manage and mentor department managers and staff to ensure strong team performance.
  • Ensure compliance with FCC regulations, company policies, and industry standards.
  • Oversee daily operations and coordinate across departments to achieve company goals.

Sales & Revenue Growth
  • Lead and support the sales team in developing local advertising partnerships.
  • Establish revenue goals and ensure consistent progress toward achieving them.
  • Identify new business opportunities and develop creative advertising solutions for local clients.
  • Work directly with key accounts and community partners.

Community Engagement
  • Serve as a visible representative of the stations within the Lenoir and Caldwell County community.
  • Develop partnerships with local organizations, businesses, and events.
  • Promote the stations’ role as a trusted local voice and community resource.
  • Complete outreach activities for EEO.

Financial & Administrative Oversight
  • Manage station budgets and financial performance.
  • Review financial reports and adjust strategy as needed to meet revenue targets.
  • Oversee staffing decisions, hiring, training, and performance management.

Qualifications
  • 3+ years of leadership experience in radio, media, or advertising sales.
  • Proven ability to lead a sales team and drive revenue growth.
  • Strong understanding of radio programming, promotions, and digital media opportunities.
  • Excellent communication and relationship-building skills.
  • Knowledge of FCC rules and broadcast compliance preferred.

Preferred Experience
  • Prior experience as a Market Manager, General Manager, or Sales Manager in radio or media.
  • Experience working in small or mid-market broadcasting.
Familiarity with local advertising and community-based media.

Curtis Media Group is an Equal Opportunity Employer. 
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